Phad scroll paintings of Rajasthan (which depict folk hero-deities like Pabuji in long narrative cloths) are being reimagined on smaller canvases, apparel, and even animated films by the Joshi family and others. The vivid, centuries-old style—bright flat figures and cartouches of text—is maintained, but subjects might include new social messages. This contemporary phad art is inclusive in keeping an epic storytelling tradition relevant and financially sustainable, ensuring the scrolls continue to unfurl for generations.